Wolverhampton Welcomes Breastfeeding celebrates the support the city provides to mothers, helping them give their babies the very best start in life.

At the heart of the campaign, delivered by the City of Wolverhampton Council in collaboration with the city’s Best Start Family Hubs and The Royal Wolverhampton NHS Trust, are photos of local families breastfeeding in familiar places – reinforcing the message that breastfeeding is welcomed and supported in every corner of the city.

Councillor Obaida Ahmed, Cabinet Member for Health, Wellbeing and Community, said: “Breastfeeding provides essential health benefits for both mother and baby, but we know that around 8 in 10 women stop breastfeeding earlier than they would like.

“Thanks to the support provided to local mothers and families, breastfeeding rates in Wolverhampton are steadily increasing – now we want to work with our communities to encourage them to continue to support women to feel confident to breast feed for as long as they want to.

“Wolverhampton Welcomes Breastfeeding sends a clear message: our city is a place where breastfeeding is supported, and where families are able to give their children the best start in life.”

Those involved in the campaign were invited to a special launch event at Wolverhampton Art Gallery yesterday (Thursday 22 January, 2026), photos from the campaign are currently on display.

Councillor Ahmed added: “By showcasing real families and real stories, we aim to break down barriers and create a culture where breastfeeding is celebrated.

“We are now asking residents, businesses, and community organisations to celebrate and share this campaign, and help us show that Wolverhampton truly welcomes breastfeeding.”

For breastfeeding help and support, visit NHS | Breastfeeding.